Strategic and Tactical Planning
Kimball Croft has both domestic and international experience in introducing new
technology-based communication products and applications into various publics;
from the academic arena, to business-to-business markets, to the consumer market.
An ABD (all but dissertation) majoring in the Diffusion of Innovations, Kimball
began his career as Advertising Manager & 2nd Vice President for American National
Bank, based in California. He then moved into marketing high-tech products and
services both nationally and internationally.
Before joining IMC Corp., he was an On-site Marketing and Services Consultant for
DynamicCity Metronet Advisors in Lindon, Utah, where he conducted secondary research
and oversaw primary research for introducing fiber optics (FTTH/FTTB) technology,
including "The Last Mile") into 18 cities in Utah and 2 cities in Wyoming. In this
capacity, he helped design roll-out campaigns, driven by the Diffusion paradigm,
that capitalize upon proprietary methods for identifying "opinion leaders" and other
influentials... thus, maximizing market penetration in the least amount of time possible.
Kimball holds a visiting Professorship at Huanggang University, Hubei Province, China,
through which he consults with various university presidents and deans throughout
China on how to integrate technology into a global information-based classrooms by
employing Diffusion Theory.
He has written and administered numerous successful grants designed to integrate new
technologies and applications into the classroom. These activities preceded and
followed his tenure as Assistant Principal and District Technology Director for a
public school system in Wyoming, where he received a National Technology Award for
live classroom video instruction between Wyoming and China (when streaming video was
in its infancy).
Kimball is multi-lingual (Spanish and English). Besides being ABD, he holds a Master
of Education from Northern Arizona University and a BA in Communication from Brigham