Political Communications & Media Effects
A behavioral scientist, G. Gary Manross, Ph.D., has more than 25 years experience
as a consultant in political communications, marketing communications, and
communications management; in addition to applied research (policy research,
political research, and marketing research).
Dr. Manross has taught political communications at UCLA, mass media effects at U.S.C.,
and was Associate Professor of Communications in the California State University system,
where he held a joint appointment in Advertising and Public Relations. He was the head
of the Advertising Sequence when he left academe; during this period, he taught courses
in applied research, integrated marketing communications (IMC), management, advertising,
and public relations at both the undergraduate and graduate levels.
Prior to founding SRI, Dr. Manross held executive-level positions with two Fortune 500
companies, as well as with the largest state trade association in America, the California
Association of Realtors®, and the largest public relations agency in the world, Hill &
Knowlton, Inc. He began his career as Business Editor for a metropolitan daily newspaper.
Dr. Manross' publishing record includes numerous refereed academic journals,
including the top-ranked paper internationally in the Human Communications
Technology Group of the International Communication Association (ICA), which was
subsequently published as a chapter in Communication Yearbook 10.
His research is routinely cited in both the scholarly and popular press and in
classic textbooks, such as Diffusion of Innovations (Everett M. Rogers, 1995,
4th ed., Free Press, N.Y.). Dr. Manross is senior author of a paper with Dr. Rogers
that will soon be submitted to the Harvard Business Review. He also authored a book
entitled: The Impact of Theory-driven Public Opinion Research in Strategic Planning
for Winning Campaigns, Carlton Press, NY.
His academic credentials include a Ph.D. in Communication Research from the Annenberg
School of Communications at the University of Southern California, in addition to
two MA degrees (one in communication management and one in communication theory),
and a BA degree in Public Relations from U.S.C.