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Data Collection

Sound Decisions Require Sound Data...

When there's no room for error, turn to SRI

The fundamental determinant of "reliability" (accuracy) in all empirically-based research is data collection.

Without extremely high levels of reliability,
NO findings will turn out to be "valid."

This is true with respect to Consumer Marketing Research, Policy Research, Political Polling, and Business-to-Business Research.

SRI's predictions of voting behavior and consumer behavior (e.g., the decision to purchase) routinely turn out to be within 1% to 2% of actual behavior; and it all begins with securing highly reliable data from respondents.

SRI now provides DATA COLLECTION services to those who do their own data analysis in-house, but outsource data collection. You can rely upon us to:

Contact us to learn more; call toll-free (800) 224-7608 or email us at